Elfie London New with Tags

Elfie is an independent British childrenswear brand offering equal doses of tradition and whimsy. Exploring the work of classic children’s illustrators including Arthur Rackham, Richard Scarry and Elsa Beskow for inspiration, Elfie designs embolden young imaginations. Smocking with playful embroidery, floral prints and hand knits in rich colours abound in its seasonal collections, which are complemented by an ever-evolving assortment of sleepwear and basics.

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